TomSka is a Content Creator who has over 7.19M YouTube Subscribers and is best known for his comedy, cartoons and animated sketches. Revealing what spending your entire adult life as a YouTuber is really like, how he broke ASA boundaries and why creative freedom is so important for brand partnerships with Creators.
Subscribe to TomSka: https://www.youtube.com/channel/UCOYWgypDktXdb-HfZnSMK6A
Topics:
01:10 - Intro
01:40 - How it feels to have 7+ million followers
03:10 - How the platform has transformed
04:20 - Do you follow the trends?
06:33 - What motivated you to start YouTube?
08:26 - Seeking validation
09:25 - Harmful content
10:49 - Influencers don’t have the division from fans that celebrities do
11:43 - Is it what you wanted it to be? (A YouTuber)
14:02 - Do you carry on making the same content to appeal to a young audience, or age up with them?
21:12 - The language of brand sponsorships
26:15 - TomSka trying to get fired
26:53 - Creative brand integrations
31:46 - Brand deal TomSka is most proud of
35:43 - First ever ASA (Advertising Standards Authority) complaint
40:09 - The difference between YouTube and Television
41:24 - Ad declaration
43:33 - What is your hope for the future of branded content?
45:49 - Being approached by gambling and alcohol brands
46:41 - Final words of advice from TomSka
Listen on all streaming platforms: https://digitalvoices.buzzsprout.com/
Keep in touch | Digital Voices
Check out our website: https://www.digitalvoices.com
Follow us on
Instagram: https://www.instagram.com/digitalvoices
LinkedIn: https://www.linkedin.com/company/digitalvoices